A new perspective – personnel and operations.
Hi, My name is Leigh Anne Terry, and I have the pleasure of working with Scott at Callahan & Associates. He’s asked me to share some space here at nextcu.com to try my hand at exploring some of the next steps in personnel and operations in the credit union community.
I’m running a little fast and loose with my goals on this. Still, my hope is to start sharing some ideas and thoughts about a key asset: credit union employees.
My background is in human resources and project management, and I spent eight years working in a non-profit highway safety campaign. And while the basics are still the same – hiring, training, workplace issues, etc. – the environment is entirely different. Even within the credit union community, there are several variations on a theme when it comes to staffing needs.
One such variation centers on staffing and managing a credit union within an already established retail environment.
When you’re opening a credit union inside a supermarket or department store, it’s almost as if you’re another department within it – deli meats, electronics, cleaning supplies, and cooperative financial services. There’s a blending of identities and customer base – and some of this is what the credit union is trying to capture. If everyone’s shopping here, why not see if we can help them with the checking and savings needs, too?
More and more credit unions are exploring this retail option. As such, more credit union employees are needed to staff them. However, it’s a different type of employee, because it’s a different type of branch.
How different?
That’s what I’m trying to find out.
Does the directional shift into more of a sales culture for credit unions mean that our employees will spending less and less time behind the counter and more time shaking hands, kissing babies, and pointing out that Mountain-Spring Tide is on sale down on aisle four?
I think it’s a distinct possibility. Actually, I think it’s veering steadily toward a certainty.
But that’s just my opinion. I’m looking for yours.
Is there such a difference? Can the same employee work in a stand-alone credit union AND a branch office in your local Albertsons? Can you manage those two locations the same way?
Or is this just a fad? Will we be closing down the credit union branches in Wal-Mart in 10 years for some reason?
Comments
Well, if Wal-Mart ever becomes an ILC and expands into retail banking, that'd definitely change things for the CUs with branches there. :)
In my local grocery store, I pass by a bank branch at least once a week - and they're always pushing Jumbo CDs or HELOCs. Maybe they're having luck with that, but I really doubt it. "Honey, would you go to the meat market while I get that second mortgage rolling?"
Posted by: Trey Reeme | January 19, 2007 01:02 PM